RATE CARD 64W
EFFECTIVE JAN. 1, 2008

DISPLAY ADVERTISING RATES

Service	Position	x1	x6	x12
Leaderboard	S1	11,604	11,028	n/a
Skyscraper	S1	6,643	6,304	5,896
Button	S1	6,210	6,118	5,676
Half Banner	S1	6,210	6,118	5,676
Big Box	S	6,210	6,118	5,676
Feature Sponsor	S	5,448	4,972	4,712
Positions: S1 Start page + 1 section rotation   S Start page rotation
Leaderboard	One section rotation	2,564	2,288	2,150
Skyscraper	One section rotation	1,798	1,637	1,531
Button	One section rotation	1,080	987	908
Half Banner	One section rotation	1,080	987	908

ADDITONAL ADVERTISING OPPORTUNITIES

*ANNUAL SERVICES

Service		Position	1x
Priority Listing		Search result pages	2,616
Positioning		Search results pages and listing page	1,079
Keyword 6 Pack		Search results pages	1,079
Logos		Search results pages and listing page	1,079
Links		Search results pages and listing page	1,079
Paid Listing Program			1,898
Community Newspaper Paid Listing			819

*Sold on a standing order basis.

Emarketing Services

Service		1x
Ebrand		5,186
Ealert		4,239
Enews		3,005

Technical Specifications

ISSUANCE AND CLOSING DATES

1. Closing date for online materials is the 48 hours preceding scheduled ad posting.
2. Revisions to ads cannot be guaranteed after closing date. Cancellation of ads not accepted after closing date.

CIRCULATION INFORMATION

1. Character of circulation - National advertising buyers in industry and advertising agencies.
2. National circulation in Canada and the U.S.A.

CONTRACT AND COPY REGULATIONS

1. Publisher reserves the right to make such rate revisions on this contract as may be necessitated by economic conditions on 90 days notice. If a rate revision is made under this clause, and is not accepted by the advertiser, the latter may cancel his contract without short-rate adjustment. If first insertion on this contract is not used within two months from date of contract and if, in the meantime, a new rate schedule has been published, the new rates will apply. “Rateholders” not recognized. Rates are based on total amount of space used in twelve months from date of first insertion.
2. All advertising copy subject to approval of the publisher.
3. Advertiser and advertising agency assume liability for all content (including text, representation and illustrations) of advertisements printed and also assume responsibility for any claims therefrom against the publisher.
4. *ANNUAL SERVICES sold on a "standing order" basis only. An invoice will be sent instead of renewal notices. Annual services may be cancelled without charge by writing "cancel" on the invoice and returning it within 90 days of billing.
   

COMMISSION AND CASH DISCOUNT

1. Agency commission – 15% of gross billing allowed on space, colour, bleed and position to recognized agencies only. Commission is not allowed on other charges, such as extra mechanical charges, reprints, etc.
2. Accounts payable at office of publication in Canadian funds, or equivalent funds at the rate of exchange prevailing at time of payment.

GENERAL

1. The rates stated on the CARDonline rate card apply exclusively to the regular business announcements of the advertiser. Advertisements inserted for other concerns will be charged at rate card rates for space used.
2. Advertiser and advertising agency agree that Rogers Publishing shall be under no liability for their failure of any cause to insert any advertisement.
3. Verbal agreements are not recognized by the company.
4. Rates are subject to change without notice.
5. Publishers are not bound by any conditions, printed or otherwise, appearing on contracts or copy instructions when such conditions conflict with policies covered by this rate card.

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